Order Confirmation Reimagined
NYKAA FASHION | 2024
Company overview
Nykaa Fashion is the fashion vertical of Nykaa, India’s leading beauty and lifestyle platform. It offers curated collections across apparel, accessories, and lifestyle for women, men, and kids. With a growing focus on personalization and post-purchase experience, the Ratings & Reviews revamp aimed to enhance trust, boost conversion, and turn more buyers into brand advocates.
Not the End, But a Beginning
Why we had to revamp a post purchase page
The order confirmation page was a missed opportunity, stuck in a transactional loop. We converted an information page into an upselling opportunity yet delightful in experience. We reimagined it not as an end, but a springboard—designed to reassure, reward, and re-engage.
Project overview
Project Brief
Context:
The order confirmation screen on Nykaa Fashion was long treated as a transactional dead end—a page where users landed post-purchase, acknowledged their order, and exited. Despite being one of the most consistently visited pages, it lacked purpose, personalization, or any potential for further engagement.
Problem:
Over 80% of users visited this page after placing an order, but nearly 30% dropped off immediately, and most didn’t scroll beyond the first fold. It was a high-traffic touchpoint with low retention and zero business value.
Goal:
Reimagine the order confirmation page as a high-impact, personalized space that encourages post-purchase engagement, drives discovery, and builds loyalty—without disrupting user trust.
Design Approach:
We transformed a passive receipt into an active brand moment. By introducing modular, dynamic content—like curated product picks, seasonal drops, style lookbooks nudges—the page evolved into a runway for re-engagement.
Impact:
The redesigned experience turned a static screen into a valuable moment of connection, extending the journey beyond checkout—and making it feel like the beginning, not the end.
View Full Casestudy
This project is showcased here as a brief highlight. For a deeper look into the design process, decisions, and outcomes—including wireframes, research insights, and final visuals—please check out the detailed presentation deck linked below.
